Dear Google, Why You No Love Me No More?

googleIt’s not my fault, I didn’t do anything wrong. I was only doing what you told me to do. You told me to write good content, so I did. You told me not to write content stuffed with keywords, so I didn’t.

You told me to build an authoritative website which would encourage other websites, blogs and directories to link to me, so I did. You told me these links were the most important thing to have in order to gain your love.

So I worked hard to get them, because I wanted your love, and they started coming. At first just a few, then it grew some more, and then it started snowballing naturally, the way you said it should. There were links coming in from all sorts of directions, over 800 of them at the last count. I thought that’s what you wanted. Continue reading

Content is king – or is it?

website contentThe ‘Internet Gurus’ are always telling us that content is king and that we must strive to keep churning out ever-changing original content for our websites if we are to gain brownie points from the search engines.

You can’t stand still for a minute, keep those words flowing, they say, or your site will plummet to the depths of obscurity.

“Here, let me help you, invest in this course, watch that video from ‘my buddy’ John Doe, buy now from my link and get all these useless re-hashed bonuses ($597 value) for FREE!” You know the sort of thing, I’m sure.    Continue reading