The ‘Internet Gurus’ are always telling us that content is king and that we must strive to keep churning out ever-changing original content for our websites if we are to gain brownie points from the search engines.

You can’t stand still for a minute, keep those words flowing, they say, or your site will plummet to the depths of obscurity.

“Here, let me help you, invest in this course, watch that video from ‘my buddy’ John Doe, buy now from my link and get all these useless re-hashed bonuses ($597 value) for FREE!” You know the sort of thing, I’m sure.    Continue reading →